About us
About Wseel
Al Waseel Digital Brokerage Company is regulated and supervised by the Saudi Central Bank and has obtained initial approval to carry out a finance support activity, “Digital Brokerage”.
We specialise in digital brokerage, offering a digital brokerage service for a range of financing solutions for businesses and connecting them with many financing entities, to meet their specific financial needs efficiently and with high quality.
How the idea was born
Our story
Our guiding compass is the long experience our team has gathered since 2009 providing financial advisory services to small and medium enterprises. Through that work we saw what these businesses need and the gap that stands between them and financing entities. As the financial sector developed and fintech companies emerged, we worked hard to find a technical solution to close this gap and to help raise the efficiency of the SME sector. That is how the idea of Wseel was born: a safe means through which we aim to provide financing solutions (invoice and purchase order financing, heavy and medical equipment financing, health insurance policy financing, vehicle fleet financing and medical claims financing) that meet the needs of financing applicants (small and medium enterprises) by connecting them technically, easily, flexibly and effectively with multiple financing entities (banks, finance companies and crowdfunding companies licensed by the Saudi Central Bank).
Timeline
2020
Wseel began as a new idea to solve a long-standing problem, drawn from its founders' experience, and to raise the SME sector in the field of financing.
2021
Over this year, led by an inspiring young team, we worked hard to analyse and study the problem, which made us “believe in the idea”.
2022–2024
During this period the idea took shape as a project and the commercial registration was issued as a company. With passion and enthusiasm we set out to make Wseel a fintech company specialised in digital brokerage, prepared the Saudi Central Bank licensing files and obtained initial approval.
2025
Through Wseel we aim to be the #GrowthPartner of our clients in raising their business, and a key pillar in strengthening financial inclusion by involving small and medium enterprises in supporting economic growth, in line with the goals of the Financial Sector Development Program set by the Kingdom of Saudi Arabia in its ambitious Vision 2030.
Our vision
For Wseel to be the leading digital brokerage platform that enables small and medium enterprises to reach every financing entity in the Kingdom.
Our mission
To make it easier for small and medium enterprises to obtain financing that meets their needs, and to support the growth of their business by connecting them with banks, financial institutions and other crowdfunding platforms licensed by the Saudi Central Bank (SAMA), on one platform and through simple, secure steps.
Our pillars
Credibility and transparency
Information protection and confidentiality
Ease and speed
Commitment
Quality and efficiency
Innovation and development
Board of directors
Abdullah Al-BaqshiChairman of the Board
Abdullah Al-YousefChief Executive Officer and Board Member
Amin Al-JaberBoard Member
Hussain Al-ShabanBoard Member
Management team
Hamzah Al-KhursChief Financial Officer
Areej Aba Al-RousActing Compliance and Anti-Money Laundering and Counter-Terrorist Financing Officer
Fawaz Al-GhamdiBusiness Development Manager
Suha Al-GhamdiCustomer Care Manager
Yousef Al-BashrOperations Manager